Campaign Explorer

Get deep insights into all campaign performance factors

Campaign Explorer is an on-line interactive analytics tool that allows an advertiser to explore every campaign detail and get deep insights into campaign optimization. Campaign Explorer provides an environment in which an advertiser or publisher can model/forecast the campaign performance by varying the set of assumptions and obtain answers to questions such as:
  • Given certain conversions, what should be the creative variations and audience segments?
  • Given audience segments and the current set of creatives, what would be the media/audience conversion?
  • Which creative variations perform better for which segments?
  • What is the current state of the campaign optimization?


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